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Marketing Major

Marketing

The Marketing Education major program at Gateway STEM High School is a college prepatory pathway that finishes with students earning an Industry-recognized Credential (A*S*K Fundamental Marketing Concepts) and an internship in the Spring Semester of the Senior Year.

The program requires that students complete a four-unit (two each semester) block of marketing coursework during their junior year and an eight-unit (four each semester) block of marketing coursework (fall-term) and an internship (spring-term).  

Through the required Marketing Education program coursework, students become skilled in the following areas:

  • Channel Management
  • Marketing-Information Management
  • Market Planning
  • Marketing
  • Pricing
  • Product/Service Management
  • Professional Development
  • Promotion
  • Selling

After the completion of the A*S*K Fundamentals of Marketing exam (Click Here for More Information), students participate in a one semester internship.  During this internship, students work with local business leaders for a minimum of 120 clock hours in an approved occupational area.   The areas include:

  • Advertising Clerk
  • Amusement and Recreation Attendant
  • Call Center Representative
  • Cashier
  • Concierge
  • Customer Service Representative
  • Front Desk Clerk
  • Order Filler
  • Host/Hostess
  • Merchandise Displayer
  • Product Ambassador
  • Product Demonstrator
  • Retail Sales Associate
  • Sales Representative
  • Stock Clerk
  • Wait Staff
  • Window Trimmer

In addition to the program coursework, students actively participate in the DECA Career and Technical Student Organization (Click here to visit the Gateway STEM DECA Website).